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Established in 2017 in Lebanon by FMCG industry veterans, Gee Trading Offshore S.A.L. (GEE) is a global purveyor and supplier of F.M.C.G. products.
The Company's management comprises former entrepreneurs with extensive experience in strategy, finance, supply chain, manufacturing, distribution, and marketing.
We supply food ingredients, packaged goods, white goods, and global brands to thousands of customers worldwide, from multinational corporations to family businesses.
Our customers rely on us for safe, on-time delivery and innovative solutions that create new opportunities.
Our Core Services:
Our values define how we work with customers, partners, and stakeholders. We believe our people are our true competitive advantage.
Entrepreneurship, ambition, partnership, integrity, and ownership are the foundation of our culture and long-term success.
Our Core Values:
Established in 2017 in Lebanon by FMCG industry veterans, Gee Trading Offshore S.A.L. is a global leader in FMCG supply.
We supply food ingredients, packaged goods, and global brands to customers worldwide with safe, on-time delivery.
Our values define how we work with customers, partners, and stakeholders. We believe our people are our true competitive advantage.
"Our teams are focused on overcoming the complexities facing our customers, their supply chains and their markets. We know this can only be achieved over the long-term by creating value for all stakeholders." - CEO
Gee's medium-term objective is to gain pre-eminence in the FMCG sector on the African Continent. It is also the company's aim to build a strong alliance with key partners in the industry to ensure consistent and quality in the supply of the products we offer. The company aspires to maintain a high standard of efficiency, through the provision of quality products and value for our customers.
We have identified 4 key trends and opportunities underpinning the FMCG sector which have influenced our strategies. Driven by consumers and advances in technology, these trends include increasing demand for healthier food & drink, traceable and sustainable sourcing, e-commerce and the rise of "purpose" brands.
To achieve operational excellence, we focus on tracking key metrics, using digital dashboards and maintaining execution discipline while fostering continuous improvement. Sustainability is central to our strategy, enabling us to capitalize on changing consumer preferences. We lead digital transformation by identifying and implementing initiatives that create value.
GEE has a uniquely shaped portfolio, having developed a portfolio with regional leadership positions and is not in direct competition with major peer group companies. These products serve today's consumer preferences for healthy foods and drink. A unique Africa footprint and operating capabilities across 25 African countries.
GEE has established strong relationships in both source and destination markets, many of which are well-known in their respective countries. The strength of our marketing capabilities in destination markets is a result of our ability to provide customers with various value-added solutions and services based on our strengths and the key industry trends.
We have built a global leadership and talent pool with deep specialist expertise as well as product, market and origin expertise underpinning our business model. We are supported by a strong, long term, well-established and reputable investors.
Meet the experienced professionals driving our success
Chief Executive Officer
Joseph is a former entrepreneur with a wealth of expertise in business development and strategy. He is well-versed in finance, logistics efficiency, shipping, distribution, and strategic planning.
With over 30 years of experience in accounting and finance, Joe has worked across multiple industries, including public, retail, manufacturing, and hospitality, in countries such as Lebanon, Cyprus, Belgium, France, Ukraine, Ghana, Togo, and Nigeria.
He also brings extensive knowledge in international taxation, decision-making, and negotiations.
Chief Operations Officer
Charbel has over 25 years of accounting and audit experience having worked previously in several leading firms in the FMCG, manufacturing, and retail industries across Lebanon, Ghana, Togo and Nigeria. He also has significant experience in the field of business trading on the African continent.
He brings a diverse set of skills to the company, including financial discipline, strategic thinking, and an unwavering determination to succeed in international business trading.
Chief Financial Officer
Johnny led the Transaction Services/Corporate Finance department at KPMG Lebanon. With over 15 years of experience across Lebanon, Syria, Erbil, Baghdad, Yemen, UAE, Kuwait, KSA, and Nigeria, he brings strong team collaboration and management skills, supported by extensive financial advisory expertise.
He has substantial experience in consolidation, performance reporting, restructuring, and strategic decision-making within the finance function.
Purchasing Manager
Maher is a highly skilled purchasing professional with 15 years of procurement experience in the FMCG industry. He has developed a strong expertise in vendor relationship management and excels in negotiating contracts, prices, timelines, and terms.
Additionally, Maher has previous experience in financial auditing and reporting.
I.T. Manager
With over 25 years of experience in the digital realm, gained through roles in Lebanon, Ghana, Togo, and Nigeria, Jad possesses a comprehensive understanding of Software Engineering, covering analysis, design, coding, implementation and training.
Throughout his career, Jad has successfully implemented, customized, and developed software for various business sectors, including insurance, financial services, inventory management, accounting, logistics and retail management.
We partner with leading international and local brands to bring you the best products
We'd love to hear from you. Reach out to us for any inquiries about our products, services, or partnership opportunities.
Azure Center Bloc A, floor 5, Street 21
Area 1, New Jdeideh
+961 (1) 879-617
info@gee-trading.com
Monday - Friday: 8:00 AM - 5:00 PM (GMT+2)